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It's a given you want your website to be visually appealing, fast-loading, and easy to navigate. But it must have these qualities on all the various devices available today, from smart phones and tablets to laptops and desktops. That is the goal of Responsive Design. You don't want it to be fine on some devices but "broken" on others.
While not as critical as it once was, if you are responsible for putting content on a website, you should at least be aware of the concept of Web Safe Colors.
There are a number of tools available online to help you as you design your site. If you are as 'color-challenged' as I am, these are life savers.
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